Digital marketing in Turkey is growing faster than in any other European country! based on IAB Europe report.
It’s an exciting time for emerging new business owners in the region. Still, rapid growth means you’ll need to step up with your marketing to stay ahead of the competition.
Are you a startup owner searching for a digital marketing agency for your growing business? Hiring a digital marketing agency can determine the success or failure of your business.
Investing in digital marketing is a big step for many companies, and you’ll want to get it right. To help you do that, we’ve assembled this guide on our top tips for choosing the best digital marketing agency for your startup business.
Understand Your Business Goals
You’ll need to set aside a regular budget for digital marketing, whether you choose to go with an agency or do the work in-house.
It makes sense to have a clear strategy and goals for spending that money and what you need from that investment. So always put together a high-level marketing goal before choosing a digital agency.
That goal will give you some focus on your budget. Digital marketing is a broad subject, and there are so many ways you can invest that money.
In other words, what you choose to do with your marketing goals comes down to what your business wants to achieve.
For example, perhaps you want to double your leads in the next 12 months. Or maybe you’ve recently reviewed your Google Analytics and want to improve traffic numbers to your website or landing pages.
You may have a sales goal instead, which would be the case if you run an eCommerce website and want to see more sales conversions on your product pages but aren’t sure how to achieve that.
Start writing out your high-level goals. You’ll find it helps focus your efforts on digital marketing, and making it easier to have a productive conversation with a prospective marketing agency.
Know Your Metrics
Before choosing a digital marketing agency, get to know some of the metrics and terminology marketers use.
That will help you fine-tune your strategy and give you some confidence and clarity when speaking to prospective agencies about setting some measurable goals. Here are some standard terms:
- Conversion rate: this metric is the number of visitors who take a specific action (e.g., email signup) as a percentage of all visitors who land on that page
- Return on investment: As a percentage, how much revenue you get for every dollar you spend on digital marketing
- Return on Ad Spend: As a percentage, how much income you get for every dollar you spend on digital advertising
- Cost per Lead: This figure shows you how much it costs to acquire a new lead (e.g., inquiry, email subscriber) to your business
- Unique Visitors: A count on the number of unique visitors to your website, either per day or per month
- Click-Through Rate: Also known as CTR, this metric is the percentage of people who clicked on your link when they saw it (often in a paid ad)
Getting to know this terminology will help you set targets before speaking to an agency.
It will also help manage expectations, as a good agency will give you an honest answer about what you can achieve when you tell them what your goals are.
Think First About Your Needed Services
As we’ve mentioned, digital marketing is a broad term.
Agencies offer a range of digital services. Depending on your marketing goals, you might need one service, some, or the entire support package. Here is our list of the most popular services agencies offer:
- Social media management
- Content marketing
- PPC (pay-per-click) advertising
- Website design
- Email marketing
If you aren’t sure what you need, always speak to an agency about your marketing goals. They will be able to tell you what their recommended strategies are for your website to help you achieve those targets.
You might also consider finding an agency specializing in small and early-stage businesses. Startups’ digital marketing needs are often very different from an established company.
A reputable agency will always have many happy customers to recommend their services!
If you seek a local marketing agency, take some time to connect with other business owners or friends to find out their experiences with digital agencies.
Here at DigitalMass, we are incredibly proud of the work we’ve done for our clients. We’re confident that if you encounter any of our past customers, our business name will crop up as a recommendation!
Review Testimonials, Case Studies, and Portfolios
Another helpful bit of research you can do before choosing a digital agency is to read through testimonials and glance through website portfolios.
Review any detailed case studies the prospective agency has available on their website. Look for reviews that offer concrete, measurable results for their clients, like this case study we put together for one of our projects.
That research will provide an insight into the agency’s performance on past projects and whether that matches what you need to achieve.
You’ll also get an insight into other important factors, such as an agency’s commitment to customer service and their day-to-day approach to marketing.
Those are valuable things to find out in advance because you want an agency that’s a good fit for your business culture.
Speak to the Team Directly
A website can only tell you so much about whether an agency is right for your business. You need to speak to the agency directly to make a more comprehensive decision.
Arrange a consultation phone call or a face-to-face meeting, and use that time to ask any pressing questions you still have about the agency’s approach.
Try Before You Commit
Perhaps you feel nervous about signing on the dotted line with a new marketing agency.
If that’s the case, why not agree to a small, finite service with their team first? You can see some quick results before committing to more comprehensive marketing services.
You could ask them to do a month of content marketing for you, for example, or several weeks managing your social media accounts.
Find the Best Digital Marketing Agency
Your thriving business deserves the best digital marketing agency to turn your ambitions into results. It’s a big commitment, so take some time to consider your needs and research top agencies before making a final decision.
DigitalMass is one of Turkey’s top marketing agencies. So when looking for an experienced Arabic marketing agency for your startup, why not begin that conversation today by booking a free consultancy call with our fantastic team?